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Segmentation: One of the Primary Benefits of Mobile Marketing Automation
Effective marketing is targeted marketing—there’s no getting around it. You have to be able to understand which members of your audience are motivated by which types of messages your company sends out....
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Lead Generation to Offer | Going beyond first name with Infusionsoft
You’ve worked hard on lead generation with your marketing automation tools. You’ve followed the guru Ryan Deiss at Digital Marketer and the like. Your optin forms that send out your pdf e-book with a...
View ArticleSegmentation: One of the Primary Benefits of Mobile Marketing Automation
Effective marketing is targeted marketing—there’s no getting around it. You have to be able to understand which members of your audience are motivated by which types of messages your company sends out....
View ArticleLead Generation to Offer | Going beyond first name with Infusionsoft
You’ve worked hard on lead generation with your marketing automation tools. You’ve followed the guru Ryan Deiss at Digital Marketer and the like. Your optin forms that send out your pdf e-book with a...
View ArticleTips for Getting More Conversions Out of Your Emails
Before you send out your next business email, consider this: most customers delete or ignore what they consider spam emails. How can you break through that clutter? How can you get more conversions out...
View ArticleMarketing Trends Series: The Evolution of Personalized Content Continues
As we continue our marketing trends series, we look at a big trend that has actually been a key element of marketing campaigns for years: personalization. Marketers who are able to personalize their...
View ArticleMarketing Segmentation | The first action in any organization’s marketing...
What is marketing segmentation and why is it so crucial to marketing success? This blog post examines the primary methods of segmentation and the reasoning behind the methodology. The common mistake...
View ArticleWhat Is a Customer Avatar?
To market your products or services effectively, you need to gain insight into your ideal customer. That way, you can find them more easily. Plus, you can tailor your messaging so it resonates with...
View ArticleTop Audience Segmentation Tips & Trends to Implement Now
Audience segmentation is the secret to creating a real connection with your customers. Creating a connection with your customers will ensure that they engage with your message, translating to a higher...
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